Michael Layne has been serving established and growing companies in the Detroit metropolitan area since the early 1980s. He is highly respected for his strategic communications counsel, keen insights, and ability to seamlessly shift tactics and messaging across numerous industries as an extension of his clients’ brands.
Layne works with clients in a broad range of industry sectors, including real estate, hospitality/food service, technology, entertainment, professional services, sports, manufacturing, retail, financial services, consumer products and communications.
A founding partner of Marx Layne & Company, Layne is widely regarded for his crisis communications expertise. Layne has skillfully managed a wide array of crises, from labor issues, alleged discrimination and product recalls to foodborne illness, armed robbery, death on property, and the list goes on.
Layne has guided brands through volatile crises and for many clients, has served as spokesman in high-profile media interviews. Layne has deftly crafted media statements and talking points, facilitated media training to prepare leadership for news interviews and served as liaison between client brands and the media. Large law firms often call upon Layne to provide responsive and strategic communications counsel to their clients.
He strongly believes in personalized service, responsiveness and accountability. Layne respects the correlation between dollars spent by a client and results and takes very seriously his role in protecting clients facing a crisis.