Contaminated Food: Minimizing Negative News Cycle 2017-10-13T02:55:01+00:00

Project Description

Minimizing Negative News Cycle

Incident

  • A global restaurant chain was accused of serving contaminated food
  • A customer posts photographs on social media

Approach

  • Immediately identified issue through a robust active listening and media monitoring program
  • Coordinated with store owner, corporate and outside legal to develop messaging
  • Quarterbacked the crisis response by ensuring communication only came from authorized spokespersons
  • Responded to inquiries and managed news media
  • Engaged on social channels where appropriate

Conclusion

  • Customer issue brought to resolution
  • Minimized news cycle